President Joe Biden’s reelection campaign is targeting Nikki Haley supporters in Pennsylvania with a new digital ad buy worth “mid-six figures.” This move is part of Biden’s strategy to attract Republican voters who are not supportive of Donald Trump. The decision was influenced by the results of the state’s Republican primary, where over 157,000 voters backed Haley despite her not being in the race anymore. Biden’s campaign sees this as an opportunity to win over Republicans who are rejecting Trump for his extremism.
Pennsylvania campaign manager Nikki Lu stated that there are many Republicans in the state who are turning away from Trump and that the Biden campaign is dedicated to reaching voters from all backgrounds. Lu emphasized that there is a place in Biden’s coalition for those who believe in democracy and creating an economy that works for everyone. The digital ad specifically appeals to Haley supporters and is running in battleground states with a focus on suburban areas where Haley had strong showings against Trump.
The digital ad features a montage of Trump’s past derogatory comments about Haley, including calling her a “birdbrain” and implying she is unfit for the presidency. It also shows Trump dismissing the need to appeal to Haley voters, indicating that he may not want their support. The campaign is running the 30-second ad on social media platforms like Facebook as well as cable TV alternatives such as YouTube TV and Hulu. Biden had previously expressed that his campaign would welcome Haley supporters after she suspended her presidential bid.
The Biden campaign’s efforts to target Nikki Haley supporters in Pennsylvania come as part of a broader strategy to appeal to disenchanted Republicans. The campaign sees Haley’s strong showing in the state’s primary as a sign that there is an opportunity to win over Republicans who are dissatisfied with Trump’s leadership. By running digital ads specifically targeting Haley supporters, the Biden campaign hopes to demonstrate to disaffected Republicans that there is a place for them in Biden’s coalition.
Overall, the Biden campaign’s decision to allocate additional resources towards courting Nikki Haley supporters in Pennsylvania reflects a broader effort to attract disenchanted Republicans who may be open to supporting Biden over Trump. The digital ad buy, which targets Haley supporters through social media and streaming platforms, highlights Trump’s derogatory comments about Haley and his dismissive attitude towards appealing to her voters. By emphasizing Biden’s commitment to democracy and inclusive economic policies, the campaign aims to show Republicans in Pennsylvania that there is an alternative to Trump in Biden.
