The relationship between the European Union and its citizens is complex, filled with mixed perceptions and high expectations. A Euroconsumers survey revealed low consumer satisfaction with the EU’s overall track record, particularly regarding inflation and the cost of living crisis. However, concrete consumer measures such as the right to repair products and better protection against energy providers are highly valued by citizens, even though many are unaware that these measures originate from EU legislation. Despite feeling uninformed about the EU by their national media, citizens express high hopes and expectations for the organization to address important issues such as affordable medicines and fighting financial scams.

Many citizens are unaware of the impact that EU legislation has on their daily lives. While some concrete consumer measures are recognized, such as limits on CO2 emissions from cars, other important rules such as better cybersecurity and product safety may go unnoticed. Despite expressing skepticism and mistrust towards the EU, consumers also have high hopes and expectations for the organization to deliver on important issues like access to affordable medicines and sustainable food. With a clear mandate from citizens to address these issues, the EU is called upon to rise to the challenge.

As the European election approaches on June 9, it is essential for citizens to be informed and to cast their vote wisely. Treating the election as a second-rate event would not do justice to the importance of the decisions being made. Many citizens felt poorly informed about the different political election programs at the time of the Euroconsumers’ survey, with some planning to vote for the same party they vote for nationally. It is crucial for European citizens to be informed and engaged in the election process to ensure that their voices are heard.

With one month left before the European election, there is still time for citizens to educate themselves and make informed choices. The outcome of the election will determine whether Europe will lead for consumers or fall short of expectations. It is up to both the new European leaders and the people of Europe to shape the direction of the EU. By being actively involved in the election process and casting informed votes, citizens can contribute to the future of the EU and ensure that their needs and concerns are addressed.

Els Bruggeman, Head of Advocacy and Enforcement at Euroconsumers, highlights the importance of citizen engagement in shaping the future of the European Union. Despite the complex relationship between the EU and its citizens, there is a clear mandate from the public for the organization to address key issues such as access to affordable medicines and fighting financial scams. By being informed and actively participating in the election process, citizens can ensure that the EU takes the necessary steps to meet their expectations and lead in consumer protection.

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