Worldwide Hotels, founded by Singaporean billionaire Choo Chong Ngen, has recently opened its newest development, the Mercure ICON, in Singapore’s central business district. The hotel, with 989 rooms, is now the largest Mercure hotel globally. Choo’s daughter, Carolyn, who serves as CEO and managing director of Worldwide Hotels, described the Mercure ICON as the group’s flagship hotel, offering travellers an authentic and vibrant Singapore experience with its location in the trendy Club Street area.
Managed by Mercure, a midscale brand owned by French hospitality group Accor, the Mercure ICON is the third hotel that Worldwide Hotels has opened in Singapore in the last six months, with the other two being Novotel Singapore on Kitchener and Hotel Mi Rochor. The total cost of these three hotels amounted to S$1.6 billion, as reported by Forbes Asia. With these new additions, Worldwide Hotels now boasts more than 8,600 rooms in Singapore, positioning it as one of the city-state’s largest hotel groups alongside competitors like Accor and Far East Organization, owned by billionaire brothers Robert and Philip Ng.
The group’s portfolio in Singapore includes 41 hotels and seven brands, such as Hotel 81, Hotel Boss, and Value Hotel. Since venturing overseas in 2017, Worldwide Hotels has acquired 11 hotels in countries such as Thailand, Malaysia, South Korea, Japan, and Australia. These properties are managed by various well-known hospitality brands like Holiday Inn, Travelodge, and Ibis, showcasing the group’s expansion and diversification beyond its home country.
Choo, who started his career as a fishmonger and textile trader before branching into the hospitality industry with the budget chain Hotel 81, has amassed a net worth of $2.6 billion, making him the 17th wealthiest person in Singapore according to Forbes Asia’s 2023 Singapore’s 50 Richest List. His success story is a testament to his entrepreneurial spirit and vision, as he continues to grow Worldwide Hotels into a prominent player in the global hospitality market while staying true to his roots and providing guests with unique and authentic experiences.
The Mercure ICON Singapore is not only a symbol of the group’s growth and success but also a reflection of the country’s evolving hospitality landscape. With its prime location and modern amenities, the hotel aims to attract a wide range of travellers looking to explore the rich cultural heritage and vibrant atmosphere of Singapore. As Worldwide Hotels continues to expand its presence both locally and internationally, it is poised to become a key player in the competitive hospitality industry, offering guests unparalleled experiences and setting new standards for luxury and comfort.
Overall, the opening of the Mercure ICON represents a significant milestone for Worldwide Hotels and a testament to Choo Chong Ngen’s entrepreneurial journey. With its strategic location, extensive room capacity, and commitment to providing authentic experiences, the hotel is set to become a landmark in Singapore’s hospitality scene. As the group continues to expand its portfolio and establish a strong presence in key markets, the future looks bright for Worldwide Hotels and its mission to deliver exceptional service and memorable stays for guests around the world.
