Atlanta-based start-up Amplifier Security, led by CEO Shreyas Sadalgi and co-founder CTO Thomas Donnelly, aims to address the issue of cybersecurity tools not being effective in preventing massive data breaches. The company has raised $3.3 million in pre-seed investment to introduce a new approach to cybersecurity that involves more human intervention. The founders argue that while current cybersecurity tools are technically advanced, they rely on everyone in an organization following the rules to provide full protection, which is not always the case.
The core issue identified by Amplifier is that employees need more guidance and support when it comes to cybersecurity practices. However, most organizations do not have the resources to employ cybersecurity support teams to constantly intervene and monitor employees’ actions. To bridge this gap, the company has developed an AI-powered assistant named Ampy, which acts as a security buddy to help employees understand and follow security protocols while balancing productivity. Ampy intervenes when an employee is at risk of causing a breach and guides them through the necessary steps to ensure safe practices.
Amplifier’s approach is to engage employees in cybersecurity measures rather than creating barriers that hinder their work. By using AI technology, the platform aims to build a culture of shared responsibility for security within organizations. The company has collaborated with around 15 companies, including technology specialists and consumer-facing businesses, to develop and refine its security platform. By involving employees in security measures, Amplifier believes organizations can stay ahead of cybersecurity threats and empower all individuals to participate in maintaining security.
As the company seeks to monetize its tools, its initial focus will be on mid-market enterprises, with the potential for significant growth in the future. Market research has identified human-centric security as a key cybersecurity trend, predicting that by 2027, half of large enterprise CISOs will adopt human-centric security practices. However, Amplifier faces competition from established cybersecurity businesses and new entrants in the market. Despite this, investors are optimistic about the company’s potential for rapid growth, with the recent funding round led by Cota Capital, Westwave Capital, and Shift Left Ventures.
Investors believe that Amplifier’s unique human-in-the-loop approach to cybersecurity is well-positioned to educate and engage individuals in security practices. Aditya Singh from Cota Capital emphasizes the importance of human engagement in security automation, with Amplifier offering a solution that prioritizes educating individuals on the reasons behind security risks. Gaurav Manglik from Westwave Capital commends Amplifier for its execution and team perspective, indicating confidence in the company’s ability to bring a new dimension to the cybersecurity landscape. With the backing of investors and a growing team, Amplifier Security aims to make a significant impact in reshaping cybersecurity practices to involve more human intervention and responsibility.
