Paris Hilton recently hosted a Tan-Luxe launch event at Westfield Century City in Los Angeles, looking stunning in a pink shimmering cut-out mini dress paired with stilettos. The event was attended by her mother Kathy and friends like Vas J Morgan and Nicole Williams-English. Paris unveiled her collaboration with Tan-Luxe and showcased her figure in a futuristic pink tie-dye PVC dress for the campaign. The new tanning product, called THE FUTURE, is an airbrush 360 Self-Tan Mist that offers a professional-grade spray tan at home, promising ease of application, long-lasting results, streak-free finish, and a pleasant scent.
During the campaign video, Paris brainstormed new taglines for the product with the help of an AI version of herself. She expressed her excitement for the collaboration, having tried various tanning formulas over the years and finding Tan-Luxe’s clear formulas to be a game-changer for her routine. Paris emphasized the importance of staying tanned, joking that she is not herself when she is pale and describing herself as the Queen of Tanning. The video featured multiple versions of Paris interacting with each other, with the tagline for the product being “The future is so hot… it’s burning.”
Tan-Luxe founder and CEO, Marc Elrick, praised Paris as the ideal choice for their first celebrity collaboration, citing her reputation for being ahead of trends and her alignment with their pioneering spirit. Paris also recently shared the first photos of her baby daughter London, whom she welcomed via surrogate in November. Alongside her husband, Carter Reum, and son, Phoenix, Paris introduced London Marilyn Hilton-Reum to the world, expressing her gratitude for having a daughter named London. She emphasized the deep love she feels for her children and family, cherishing every moment spent with them.
In addition to her family news, Paris revealed her new song with Sia, titled Fame Won’t Love You, inspired by her journey through motherhood. The song touches on themes of seeking validation from fame and finding true love and value in familial relationships. Paris described the song as deeply personal and empowering, highlighting the importance of holding sacred relationships close to the heart. She hopes that the song will resonate with listeners and encourage them to prioritize meaningful connections with loved ones. Paris’s evolving career, collaborations, and personal milestones continue to captivate audiences, showcasing her multifaceted talents and passions.
