Serge Guzenko, the Founder and CEO of the IT company WEZOM, discusses the challenges faced by companies in managing their financial transactions, particularly in the energy sector. He highlights the importance of accurate financial data and the impact of inadequate accounting practices on overall business operations. Guzenko emphasizes the need for comprehensive solutions that can streamline data flows across departments and enhance transaction management processes.
The energy market has experienced significant challenges in recent years, with falling prices for crude oil, natural gas, and electricity generated from fossil fuels. This shift is due to the gradual transition towards renewable energy sources. As a result, companies operating in the energy sector need advanced software to track financial transactions and data accurately from department to department. Guzenko identifies the key obstacles faced by energy companies in transaction management, including lack of transparency, human factor risks, and outdated data.
Implementing an advanced content management system (CMS) can help overcome these challenges, but it requires a step-by-step approach to ensure its effectiveness. Guzenko outlines the process of implementing an advanced CMS for transaction management in retail energy markets, including defining processes, developing prototypes, writing code, and training employees. He recommends working with experienced suppliers who understand the company’s business niche and comply with data security policies to ensure successful implementation.
Before implementing an advanced CMS, companies should conduct a thorough needs assessment to identify existing system issues and establish clear objectives for the new system. Stakeholder engagement and team buy-in are crucial for the successful adoption of a new CMS. Involving potential users from the planning stages through deployment and beyond can help build support for the transition and ensure a positive attitude towards change within the organization. Overall, Guzenko believes that technological progress offers simple solutions to complex business problems, making it easier for companies to address financial data management effectively and adapt to changing market dynamics.
