Apple is gearing up to launch its iOS 18 update, which will include AI features that will be processed entirely on the device, offering game-changing features, security, and privacy when the iPhone 16 launches this fall. According to a recent Bloomberg report, Apple is developing its own large language model (LLM) to power on-device generative AI features in the iPhone 16 series. While Apple’s AI features may not be superior to its rivals, the implementation of the technology could still be a game-changer, with quicker response times and better privacy.
Apple recently introduced OpenELM, a set of tiny source-available AI language models that can run directly on a smartphone, which could form the basis of future on-device AI offerings. Last year, Apple acquired DarwinAI, a Canadian start-up that developed technology to make AI systems smaller and faster. The new iPhone 16 is expected to include a more powerful chip capable of running enhanced AI features, making Apple’s AI tools more efficient and robust.
The next-generation A18 Pro chip for iPhone 16 Pro models will have a larger die size for boosted artificial intelligence performance, offering users access to more AI features. Apple’s focus on privacy and security has been a key differentiator for the company, especially in the AI space where data protection is paramount. Local onboard processing on the device aligns seamlessly with Apple’s commitment to prioritizing user privacy and security, giving users greater control over their data and reinforcing trust in the technology.
Apple is aiming to strike a balance between security and functionality with its AI features on the iPhone, with the option of hiring Google or OpenAI for more complex, off-device processing. Talks with OpenAI and Google are ongoing to power new iPhone features that could arrive in iOS 18, as Apple moves towards integrating AI to generate human-sounding text. The Worldwide Developers Conference in June will reveal more about Apple’s AI strategy, detailing features in iOS 18, and how they will protect iPhone security and privacy.
With just one month until the Worldwide Developers Conference, rumors are swirling about Apple’s upcoming iOS 18 update and the features it will bring to the iPhone 16. Apple CEO Tim Cook will unveil the company’s AI strategy, showcasing the capabilities of the new AI features and how they will enhance security and privacy for iPhone users. Relying on partners like OpenAI and Google for generative AI capabilities will accelerate Apple’s push into chatbots while minimizing liability for the company, offering functionality without the associated risks.
