Workers at Disneyland Resort in Southern California, who portray Disney characters and perform in parades, have gathered enough signatures to unionize under the name “Magic United.” More than two-thirds of the roughly 1,700 eligible Disney performers have signed union authorization cards and an election petition with the National Labor Relations Board (NLRB). The workers are seeking higher pay, a safe and sanitary workplace, and transparency in scheduling and rehiring. Despite asking The Walt Disney Company to recognize their union, they have not received a response.

Disney workers who portray characters have been non-union employees since Disneyland first opened in 1955, but the proposed union will be formed under the Actors’ Equity Association, which already represents theatrical performers at Disney theme parks in Florida. The workers have expressed a desire for a voice in their workplace and the opportunity to negotiate wages, benefits, and working conditions. The NLRB, which protects workers’ right to organize, has reported a high number of filings for union representation in recent years, indicating growing public support for unions.

Most of the more than 35,000 workers at Disneyland Resort, home of the company’s first theme park, are already unionized. The parade and character workers announced their plans to unionize in February to address safety concerns and scheduling issues. The workers emphasized their love for the work they do and their pride in being part of the entertainment legacy at Disneyland Resort. They believe that improving their working conditions will not only benefit them but also enhance the quality of entertainment offered at the parks.

The workers have requested voluntary recognition from The Walt Disney Company for their union, but in the absence of a response, they are prepared to proceed to a vote on union representation, which is expected to take place in May or June. Disney officials have stated that they support the cast members’ right to a confidential vote that recognizes their individual choices. The unionization efforts at Disneyland come amidst a broader trend of growing public support for unions in the United States, with high-profile contract negotiations involving Hollywood studios and Las Vegas hotels driving awareness of workers’ rights.

Disney has a significant presence in Anaheim, where it operates Disneyland and Disney California Adventure theme parks, as well as a shopping and entertainment area called Downtown Disney. Disneyland, the company’s oldest park, was the world’s second-most visited theme park in 2022, drawing 16.8 million visitors. The workers at Disneyland Resort are seeking to improve their working conditions and have a say in negotiations over wages, benefits, and other aspects of their employment. The proposed union, “Magic United,” aims to provide a platform for workers to voice their concerns and work towards a better future for themselves and their fellow cast members.

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