Celebrity makeup artist Charlotte Tilbury is introducing a collection of six science-backed, mood-boosting fragrances that aim to empower individuals through beauty. The line will be available to purchase on her app on April 30 and her website on May 2. Tilbury worked with scientists and International Flavors and Fragrances master perfumers, using research from IFF Scentcube to create impactful blends that are designed to evoke specific emotions. The fragrances include scents such as “Magic Energy,” “Love Frequency,” “Joyphoria,” “Calm Bliss,” “More Sex,” and “Cosmic Power.”
The fragrances are priced at $150 for each 100 ml bottle, with a smaller 10 ml travel size available for $25. Additionally, there is a discovery set of six 1.5 ml vials for $30. The bottle colors correspond to the emotions each blend is intended to evoke. Tilbury, who has a reputation as a maximalist and is known to wear makeup around the clock, receives numerous compliments when wearing her new creations. People have even chased her down in the street and asked for the name of the fragrance she is wearing due to its captivating scent and lasting trail.
Tilbury describes her fragrances as her “invisible superpowers” and notes that they work wonders when she wears them individually or layered together. She reveals that on particularly exhausting days, she will spray on all six scents, finding that they layer beautifully and provide an extra boost of energy and positivity. The fragrances are designed to access positive memories and transport individuals to a different state of mind through scent, highlighting the transformative power of fragrance on mood and emotions.
The fragrances have been carefully crafted to evoke specific emotional responses, with each scent having its own unique blend of notes that work together harmoniously to create a truly immersive olfactory experience. The scents range from warm and floral to citrusy and woody, catering to a variety of preferences and moods. Tilbury’s commitment to innovation and empowerment shines through in her new fragrance collection, which reflects her passion for creating products that not only make people look good but also feel good from the inside out.
Tilbury’s dedication to empowering individuals through beauty is evident in her latest venture with the launch of her mood-boosting fragrances. The collaboration with scientists and master perfumers demonstrates her commitment to creating products that are not only effective but also scientifically proven to enhance mood and well-being. By leveraging the power of scent to tap into emotions and memories, Tilbury’s fragrances offer a unique experience that goes beyond traditional perfumes to provide an uplifting and immersive sensory journey for the wearer.
As an established figure in the beauty industry with a loyal following of celebrity clients, Charlotte Tilbury’s foray into fragrance demonstrates her ability to push boundaries and innovate in new and exciting ways. Her new collection of mood-boosting scents is a testament to her creativity and vision, showcasing her talent for creating products that not only deliver results but also connect with people on a deeper level. With the launch of her fragrances, Tilbury continues to inspire and empower individuals to look and feel their best, one spritz at a time.
