In 2024, the fashion trend of intentionally exposing one’s butt crack is gaining popularity among celebrities, according to an article by New York Magazine’s The Cut. The trend, known as “Cracks Are Back,” has been embraced by A-listers who are pushing the boundaries of provocative attire. Celebrities like Noah Cyrus, CMAT, Katy Perry, and Chloe Bailey have been seen wearing outfits that intentionally reveal their butt cracks, sparking conversation and controversy in the fashion world.
The history of fashion that accentuates exposed crack can be traced back to Alexander McQueen, who popularized the “bumster” pant in his debut fall 1993 collection. McQueen wanted to elongate the body and highlight the bottom of the spine as the most erotic part of the body, rather than focusing solely on the buttocks. Other designers such as Thierry Mugler and Tom Ford also embraced the trend in the 1990s. The style has resurfaced on the red carpet, with celebrities like Zendaya rocking bumless silhouettes at events like the world premiere of Dune: Part Two.
The resurgence of bare rear ends is not limited to the red carpet, as seen on runways at the Autumn/Winter 2024 shows in New York, London, Paris, and Milan. Designers like Masha Popova have incorporated cut-out butt cheek jeans into their collections, reflecting a trend towards greater confidence in showcasing natural forms and embracing body positivity. Consumers are seeking fashion that allows them to express their unique identities and confidence, making room for bold statements like bumsters that highlight the body in unconventional ways.
The cultural embrace of body diversity and body positivity has influenced the fashion industry, leading to a shift towards greater confidence in showing skin. Katie Rowland, a buying director at luxury e-commerce platform Mytheresa, notes a trend towards more low-rise styles, particularly in pants and denim. While the full-on original McQueen bumster may not be embraced by all, its influence can be seen in dresses, especially in eveningwear. The consumer for this trend is seen as fun, confident, and sexy, seeking fashion that allows them to make bold statements and celebrate their bodies in unique ways.
In conclusion, the trend of intentionally exposing one’s butt crack has made a comeback in the fashion world, with celebrities and designers embracing provocative attire that highlights the body in unconventional ways. This trend can be traced back to designers like Alexander McQueen, who popularized the bumster pant in the 1990s. The cultural shift towards body positivity and body diversity has influenced the fashion industry, leading to a greater confidence in showcasing skin and natural forms. Consumers are seeking fashion that allows them to express themselves and celebrate their bodies in unique ways, making room for bold statements like bumsters in the world of fashion.
