President Joe Biden is making a push in the battleground state of Wisconsin on Wednesday, emphasizing his economic policies as his reelection campaign prepares for a new $14 million advertising campaign targeting minority voters. Biden’s visit to Racine, Wisconsin, will showcase Microsoft’s decision to build a $3.3 billion data center, creating 2,000 jobs. This contrasts with former President Donald Trump’s failed Foxconn manufacturing facility plan. Microsoft’s president praised the Biden administration and Democratic Governor Tony Evers for their economic policies.
Trump’s campaign touts economic success during his term, while Biden’s reelection team focuses on minority outreach with a new advertising campaign aiming to highlight Trump’s failed attempts to repeal the Affordable Care Act. The campaign plans to target Black, Hispanic, and Asian American voters through digital and television ads. Biden will also speak with Black voters to discuss the stakes of the upcoming election. The campaign hopes to maintain its fundraising advantage and force Republicans to catch up later in the year through extensive outreach efforts.
Biden’s campaign is investing heavily in Black, Hispanic, and Asian American media with the $14 million ad campaign. They also plan to launch more coalition groups focusing on specific voter blocs in May. By the end of May, the campaign aims to have over 200 offices and 500 staff in key battleground states. Campaign officials aim to engage with minority communities daily and earn every vote, contrasting with what they see as a lack of effort from the Trump campaign in similar outreach.
The Microsoft data center in Racine is expected to bring 2,300 construction jobs by the end of the year and employ around 500 full-time workers once operational. Microsoft’s president highlighted the importance of investment in technology and the impact on manufacturing in states like Wisconsin, Michigan, Pennsylvania, and Ohio. Racine County, a critical location, has been pivotal in past presidential elections, with both Trump and Biden winning there in different elections. The race in Wisconsin is currently tight, with polls showing a close contest between the two parties.
Republicans point to voter enthusiasm among their base in both state and national polls, with more Republicans turning out in Wisconsin’s recent primary. Biden’s campaign is focused on solidifying its support among minority voters and maintaining its fundraising advantage to secure victory in key battleground states. The contrast between Biden’s economic policies and Trump’s record is a central theme of the campaign, as Biden aims to build on his success in Wisconsin to secure reelection in 2024.
