Resignations… and a warning from the authorities… and advertisers flee
From successive resignations to warnings from the authorities and advertisers fleeing, the Twitter platform under the leadership of Elon Musk is facing difficulties from all sides, despite his efforts to motivate the remaining employees.
“The future is encouraging and I look forward to moving forward with you,” said the new president of the group, Thursday, at the start of an internal staff meeting.
But the threat of bankruptcy appeared when Musk later admitted that he did not know to what degree the company’s “revenue will decrease” next year. “We may have a cash flow shortfall of several billion,” he said, according to messages between employees seen by AFP. In an internal message the day before, Musk wrote to employees that the road would be “arduous” and that they had to “personally come to the offices to work at least forty hours a week.”
In addition, the company said, yesterday, that it returned the “official” mark granted to some accounts days after it was removed, while a number of users stated that the new option to subscribe for eight dollars to obtain the blue authentication mark had disappeared from the site. The move follows a surge in fake accounts on the platform after Musk allowed users to pay $8 for a blue tick.