The Saudi Fashion Authority lays the foundation stone for infrastructure
Tuesday – 23 Rabi’ al-Awwal 1444 AH – 18 October 2022 AD Issue No. [
Part of the conference organized to launch the new strategies
London: «Middle East»
In the Kingdom of Saudi Arabia, the fashion sector does not stop searching for innovative ways to discover and refine talents, as well as to introduce them to a global level.
The Fashion Authority, which was launched in 2020, has so far carried out two important initiatives, namely the “100 Saudi Brands” and the Fashion Futures Conference. Both of them succeeded in attracting attention, while at the same time ensuring the participation of those who believe in their skills and talents in international forums such as the New York and Milan Weeks.
But the fashion industry is incomplete without a local infrastructure. This is precisely what the authority knows and works to establish, by developing strategies that include design, production and development processes from the birth of the idea until it reaches the consumer, in addition to providing the resources and devices to implement these ideas and ambitions alike.
From this perspective, the fashion authority recently revealed the first detailed promotion of the strategies it intends to carry out in the future, including the “product development studio”.
In the non-profit city of Mohammed bin Salman in Riyadh, more than 200 people from the private and public sectors attended recently to witness the launch of these strategies, and to learn about the plans put forward to discover and support local innovators, in addition to forging partnerships with local and international brands and educational institutions; to push this sector forward. Because the infrastructure is so important to the search for talent, the launch of the Authority’s Product Development Studio was at the forefront of these strategies. During the launch event, Burak Chakmak, CEO of the Fashion Authority, and David Henry, CEO of the non-profit Prince Mohammed bin Salman City, laid the foundation stone for a 1,000 square meter studio, which includes the latest equipment and machinery, including a 3D knitting machine, a laser cutting machine, Leather sewing machines, industrial sewing, and digital cloth printers.
On the jewelry side, the studio will include a Formlab 3D printer, a die-cast metal stamping machine and other tools.
The studio will be used by designers, who will be selected among the “100 Saudi Brands”.
In this regard, Her Royal Highness Princess Rima bint Bandar Al Saud, a member of the Board of Directors of the Fashion Authority, expressed her optimism about the future of Saudi fashion as a whole, and how it succeeded in containing creative local talent. She was always there, but she needed opportunities.
She says: “The new generation of fashion designers has proven their excellence by providing innovative designs and great work. We have creative energies that just need to be discovered.” She added that more than 1,300 people applied to participate in the “100 Saudi Brands” program, “which confirms the huge potential of this industry.”
Burak Chakmak, CEO of the Fashion Authority, agreed with her, saying, “Fashion is an essential part of Vision 2030, and there are really huge untapped potentials for growth and pushing it locally and globally.”
Although the Saudi fashion sector has made great progress in recent years by launching educational and training programs such as “100 Saudi Brands,” “Fashion Futures,” “Elevate” and others, the launch of a product development studio in Riyadh remains a pivotal step. It will open the door to a local industry that exploits its own resources and capabilities on the right grounds instead of looking for them abroad.
According to the strategy, there are seven main pillars on which the program is based, which are education and creativity, product development, manufacturing and supply chain, retail, sustainability, narrative, storytelling and various events.