Ashi is the first Gulf national to join Haute Couture.

Britain’s late Queen Elizabeth II avoided him. The reason, as she once said: “Because it would make me get lost in the crowd so that it would be difficult to distinguish me from the crowd.”

The Duchess of Sussex, Megan Markle, also confirmed that in order not to arouse attention during her time within the British institution, she reluctantly chose it from among the rest of the colors in order to satisfy the British court, and not steal the spotlight from the rest of the family.

Al-Ayyam confirmed the incorrectness of her opinion, as well as the extent of the injustice inflicted on the color beige over the years. It is not a cold and boring color, nor is it the color of someone who does not like to attract attention. The Queen of Jordan, Rania Al-Abdullah, confirmed this by choosing a dress of this color from the house of “Dior”, in which she attended the wedding of her daughter Iman. Everything about it was classy. Even his calmness was screaming good taste.

Elie Saab, also from the “Haute Couture” line, refuted all the charges against him. He presented a rich show in which appetizing colors danced with their embroideries and luster, but a beige dress was what aroused the most admiration and was circulated on the pages of magazines and communication networks. As if that was not enough, he offered the man a collection of evening pieces ranging from creamy beige to brownish beige.

It is true that in recent years the rainbow colors have taken over the fashion world. Whenever she is blatant, this is the goal of desire; Because “Instagram” requires this in order for the image to stand out better, which is something that even Evan Saint Laurent and Christian Dior knew at the height of their success.

If we look back a little, we would find that the phenomenon of mixing stark colors and conflicting patterns was a revolution in the seventies, but at least it was artistic.

With the advent of Street Style, it gained strength. This wave, which was initiated by a group of social girls and fashion lovers who wanted to challenge conventions and the dictates of fashion by creating a style that expresses them, was echoed in the street.

The phenomenon was like a summer breeze that moved stagnant water outside the fashion show halls to enter them from the widest doors. It also inspired designers, and created a new source of income for photographers, whose main concern has become to be stationed outside the show halls, awaiting the arrival of this segment of fashion lovers.

All this affected the beige color, and made it disappear in the millennium; Even Giorgio Armani, who embraced it in the seventies and eighties and made it a registered trademark associated with his style, moved away from it for a while.

But the fashion scene is experiencing new changes these days. Just as the glow of all that is strange and flashy has diminished, so has the influence of some influencers.

In the midst of these movements and changes, what became known as high fashion quietly revived, and earthy colors, with beige or camel on top, began to regain consideration.

Many fashion houses have embraced his shades with enthusiasm this summer. Burberry and Max Mara are probably the ones he associates with the most, so much so that he says they can offer lessons on his aesthetics, along with De Roux, Saint Laurent and Brunelli Cucinelli.

What is beautiful about it is that its earthy tones are no longer limited to evening or daytime dresses only, but also entered street clothes through “T-shirts” whose prices are estimated at more than $ 500, “sporty” jackets, wide unisex pants, and formal suits as well.

Being at high prices and bearing international signatures such as “Jacomos” and “Brunelli Cucinelli”, he contributed to its marketing to a segment of customers. She wants high-end fashion, but not blatant with logos or colors; The trend that the majority tends towards this year is quiet elegance, an elegance in which its owner appears as if he did not pay attention to his elegance or make an effort.

“It’s a new way to style without any exaggeration or effort,” says Oliver Danvolk, founder of the Swedish label Rubato.

What many designers agree on is that beige is a long-term investment. That is why they competed to offer it with luxurious materials so that it would be a backbone in the wardrobe of any man or woman.

From Giorgio Armani and “Zenia” to “Burberry” and “Max Mara” … and so on, from the names that shook off the dust of time, he returned confidently permeated with tones of nostalgia for the past, a tone that was repeated in many shows and in different forms.

American designer Todd Snyder commented on this color, saying: “People are tired of very comfortable fashion, and they want to adopt a more elegant and appearance-oriented style. Some of them look back to the eighties, and as for the man, he looks forward to the image of Richard Gere in the movie “American Gigolo.”

The image of Richard Gere, as portrayed by designer Giorgio Armani in the film, sparked the imagination of many designers for the upcoming summer season. Its stripes appeared in the Hermes collection, as well as in the Xenia and The Row collection. Designer Todd Snyder, whose collection was dominated by earthy and neutral colors, confirmed that he was inspired by an old piece of Moroccan carpet, “characterized by threads in which the colors of earth blended beautifully, which carried me to the city of Tangiers in the fifties of the last century. Whenever I looked at it, I was haunted by the image of an American man abroad who adopted a classic style mixed with a free bohemian style.

The funny thing is that the ideas that took place between the designers were not normal or expected. As it was not limited to men’s fashion only, but also extended to women’s fashion, to the extent that the designers themselves were surprised, according to Snyder: “This trend was expected to be shy, but it surprised everyone with its rapid spread.”

This means that the beige color lives a second life that we have to take advantage of by enjoying it, according to his comment. It is suitable for a time when everyone is calling for sustainability in its broad sense and also in its concept that demands the use of the piece several times.

The beige color in its various shades is sure to be an important foundation for any sustainable wardrobe; It’s classic on one hand and neutral on the other, meaning it’s easy to match with several other colors or play on the same shades in one head-to-toe look.

For his part, the designer, Jacobis, confirmed that “playing with earthy colors is much easier than playing with bright colors. It is also a simple process to build an integrated wardrobe in the long run.”

From this perspective, the designer adopted beige colors in his collection for this summer, and changed neutral shades, like “Zenia”, “Saint Laurent”, “Loro Piana” and “Givenchy”.

Designer Elsa Scaparelli said in one of her statements that “fashion in times of crisis increases the dose of strangeness.” But what we see now is the opposite. There is a taming of this strangeness, and a desire for calm so that the storm passes peacefully, whether it is related to cuts or colors, then it is clear that both men and women are satiated with the fashion imposed by social media, and they are nostalgic for everything that is upscale in return. Colors such as white and beige came as an antidote to the wave of stark colors.