5 things about the peekaboo bag
Tuesday – 23 Rabi’ al-Awwal 1444 AH – 18 October 2022 AD Issue No. [
Its basic shape has not changed, but innovative details have been added to it
London: «Middle East»
There are bags that made history, such as the “Kelly” and “Birkin” bags for Hermes, and “Chanel 55” and “Lady Dior”. It entered international auctions and its value became equal to the value of gold or more. There are also bags that entered the heart from the day they were issued to turn into icons, and these are many, on top of which remains the “Pekkabu” bag from the “Fendi” house. Although the Italian house considers its “The Baguette” bag, which celebrated its 25th birthday in New York recently, among the most influential and popular designs, it knows full well that the Peekaboo bag has a special place in the handbag market and in the hearts of pioneering and independent women. Her designer Silvia Fantorini Fendi summed up her character: “She doesn’t recognize a time. When you buy it, it’s not just for you to enjoy it now… It’s the present and the future, so don’t be surprised if one of your daughters takes it from you.”
Indeed, it can also be passed on to successive generations. With every age it is gaining attractiveness and beauty. With its geometric shape, it was directed from the beginning to a strong and independent woman who knows what she wants. To confirm this, the house uses female artists from time to time to add their touches and add some colors and patterns to it. For example, in 2014, the house hired architects Zaha Hadid, singer Adele, actress Gwyneth Paltrow, models Jerry Hall, Cara Delevingne, Georgia Jagger, artist Tracy Eman, and field journalist Kate Eddy, to put their stamp on it. None of them hesitated. In addition to the design they liked, they contributed to a charitable project that went to benefit a charitable organization for children. So far, it has not stopped beautifying and renewing it; It forms a suitable ground for adding new details to it. When Silvia designed it, she focused on the inherited traditions that were almost forgotten by the search for the “star of the season” that achieves the highest sales. She wanted it to be a classic with features that were not defined by a particular time. Being a practical woman by nature, she set her sights on being at least as realistic as her geometric lines and form.
> The bag derives its name from the famous childhood game “hide and seek”. Here, it plays on the element of surprise when opening it and discovering that it is built of two halves divided by a solid part that is not visible, or at least does not give any idea of its existence except by opening it.
> It was first presented at the Milan Fashion Week Spring 2009 show. Models Lara Stone and Anja Rubik appeared in several classic colors. The house did not expect to attract attention and turn into the bag of the season.
> Its classic size reaches 33 centimeters, but after its success, it has become available in several sizes. The large reaches 40 centimeters and the small is 26 centimeters.
> On the occasion of the 10th anniversary of its release, the house launched a global campaign in which designer Silvia appears with her youngest daughter, Leonetta Fendi, to emphasize the intimate relationship that unites mother and daughter on the love of the bag. The campaign also focused on the concept of inheritance, according to the designer’s statement: “It is a bag that challenges time and at the same time will reveal the idea that bags have beautiful memories that bind several generations together.”
> For Autumn / Winter 2022, its destination is for both men and women. It adopted large and very small sizes, and used soft “grained” leather and camel-tanned yarn in colors ranging from white to mint green.