Or Itaú Unibanco will have a fully virtual card. With the Mastercard banner in the Platinum version, the new product will have a free subscription and will not have a physical version. The use will be made through the digital wallets, as the bank has been promoted to or verify that it makes the clients more loyal.
Testing is being done with a small customer and employee base, and the new product should be widely available by the end of the year. It will be possible to use the new card both in face-to-face purchases, through registers in cards such as Apple Pay, Google Pay and Samsung Pay, or online, with the generation of a virtual card, which can have a temporary or fixed number.
“As Click Digital, we are building a product for the future”, states the director of Itaú cartões, Mario Miguel, in a note. “We are the first bank in Brazil to have an application for cell phones, to offer a virtual card and to have all the digital cards, building a fairly solid platform in the offer of innovations that improve the experience of our customers – always with the assurance that it is the brand of Itau.”
The bank started a campaign in June to encourage customers to register the cards in the digital wallets. As shown by the Broadcast, one of the two motivators of the movement was the verification that the customer who registered or means of non-cellular payment tends to use it more, something important given the increase in the average number of cards per customer in recent years.
“With digital solutions, we provide the most practical, secure and technological payment experience that exists in the world today”, complements Miguel. “We have the ambition to, shortly, offer a digital card for other products of our portfolio, giving this power of choice to our customers.”
The so-called Click Digital card will have travel benefits, insurance for car rental and other advantages, such as Tag Itaú, automatic payment of fares and parking, and no monthly payment.
Source: CNN Espanol