A TV set that knows when you are inside or outside the room. A gadget that monitors your respiratory pattern while you sleep. An improved tool gives a voice assistant who stands out just how much or how much he knows about his daily routine.
In an exclusive event for guests of the press last week, at amazon revealed a long list of product updates ahead of the year-end shopping season.
The novelties seem conceived to insert even more our devices and services in all the corners of our houses with the apparent objective of making everything a little easier. But the event was also a banner of how many Amazon products are watching us.
During previous events, Amazon (AMZN) caused some fright with alarming examples of surveillance products, including drones or Astro, or stolen similar to a puppy patrolling the house.
In 2022, however, the advances of Amazon (AMZN) do not accompany the daily routines for a little more subtlety.
The new Halo Rise sound monitoring device, for example, sits on a silent servant and records the breathing and micro-movements of a person when he slept without the need to use a non-pulsing sound monitor, for example. I know that the device works the same if people turn to a different direction, or are covered by crossbeams and blankets.
In the new smart fabric Echo Show 15, Amazon’s voice assistant, Alexa, can present a morning routine for people to meet at home, provide calendar updates and highlight traffic reports for work or travel.
There is also the option to ask Alexa to turn off the lights for 24 hours in the future, in case you are not at home.
Além disso, Amazon also continues to expand the functionality of Astro. Now, or robô manages to detect the faces of the two animals of estimation of the house and transmit videos to give us when you are away from home.
O robô also can guarantee that the janelas and the portas estajam dated and cause a deeper damage when the owner is affronted, it is enough to make a registration of a virtual surveillance service.
Amazon is long to be the only technology company that offers products that we monitor users or collect given with the promise of more convenience, productivity and security.
But, perhaps more than any of its two competitors, it has created a broad line of products and services that, possibly, monitor more of our daily lives in our homes and surroundings.
In the months prior to the product launch event, Amazon made two big announcements that can expand its reach in our lives. Not long ago, the giant entered into negotiations to buy iRobot, the company behind two popular Roomba automatic vacuum cleaners (which has some models that create maps of the interior of our houses).
She also announced plans to expand her reach in the health care market to or acquire One Medical, a primary care service for her members.
No process, Amazon is testing the comfort level of two customers with how much any company should know about our lives. At the same time, she may also be changing our tolerance to the subject.
Jonathan Collins, an analyst at data intelligence consultancy ABI Research, says that out of the scope of the company’s consumer offerings, it may be a concern for some, but many may simply accept trading for sheer convenience.
“In general, the negative attitudes of consumers regarding the collection of data from a smart home and in other areas are quite attenuated by the services that customers receive in exchange”, he affirmed.
“Although it is not explicit, there is a disadvantage between free services or services with lower prices and sharing and data collection that supports their availability”.
Stephen Beck, founder and managing partner of consultancy cg42, stated that the opinions of two clients “will probably remain unchanged after the Amazon event because items such as a television, a smart speaker or a sound monitor are familiar and do not represent obvious names. and new to privacy”.
Amazon has a history of being caught collecting data from users without knowing consumers. Em 2019, stories will arise that the company was recording excerpts of conversations from Alexa users that were sometimes reviewed by humans. Despite the negative reaction caused by the disclosure, Amazon changed its definitions so that people could opt out of allowing taxation.
For your most recent products, to the company it states No website that Astro was conceived to detect only the chosen activation word and does not store it and does not send audio to the cloud, unless the device detects such a word.
The site also highlights that the data from the sensor that Astro uses to navigate at home are processed not by its own device and are not sent to the cloud, and it only transmits video or images to the cloud when it is using a functionality such as Live View. (Visualização ao Vivo).
Meanwhile, the Halo Rise sound monitoring device encrypts the collected data and stores it in the cloud, according to the company. Users can make or download or exclude them later.
A question is deeper. The continuous implementation of products that can monitor clients in different degrees rises to a height where many North Americans have more reasons to We will be attentive to the dice queue given to the change of the legal scenario around the abortion legislation.
Specialists in digital law will warn that people’s search history, location data, messages and other digital information could be used by law enforcement officers who investigate or process cases related to abortion.
“The risk of tracking has never been so clear,” boasted Albert Fox Cahn, founder and executive director of the Surveillance Technology Oversight Project and member of the NYU School of Law. “Very few customers think about how the information we provide to companies can be used inappropriately by governments, hackers and many other actors.”
Some of the recently announced functionalities (such as the monitoring of doors and windows by Astro) may have the objective of helping people feel more secure at home, Cahn fears that these apparently small updates will also boost people even more for the ecosystem. gives Amazon.
“Fortunately, even if you manage to teach new tricks for a old man, reversing or saying American, you can’t change a fate: it continues to be frightening.”
Source: CNN Espanol