Simple make-up touch-up at Super Bowl earns Rihanna millions

During the Super Bowl halftime show, which marked Rihanna’s return to the stage, the singer made a seconds gesture that ended up earning her millions of euros.

Seven years later, Rihanna returned to the stage and soon to perform at the Super Bowl halftime. The event, considered one of the biggest in the world, took place on Sunday but continues to be talked about, now mainly because of the numbers that the Barbadian singer managed to reach with a performance of just over 13 minutes. As soon as she took the stage, it was soon seen that nothing was left to chance in the singer’s performance. Rihanna began by revealing her second pregnancy, there was no shortage of hits and even the artist’s entrepreneurial side was present, both in the dancers’ clothes and in the make-up. As a rule, the singer did not receive any value for the performance, as the NFL only bears the cost of producing the show, but she is already receiving credit for the songs that shot again on Spotify and even a simple gesture earned her millions. of euros.

Rihanna was away from the stage but never stopped. In addition to having done some duets since 2016, the year she released her last album, she also launched a brand of cosmetic products, which even helped her to become the richest artist in the world, in 2021. At the time, according to the magazine “Forbes”, the singer’s fortune resulted mainly from “Fenty Beauty”, which had an estimated value of 1.4 billion dollars (1.18 billion euros). The collaboration on the lingerie brand “Savage x Fenty” also generated an estimated value of 270 million dollars (about 227 million euros). To this profit, the artist still adds career earnings as an actress and singer.

Now, on Sunday, between songs, Rihanna touched up her make-up for a few seconds with the brand’s own powder. A seemingly simple gesture that brought literally millions of advantages. According to Launchmetrics, a platform that transforms the impact of marketing strategies into monetary value, Rihanna’s make-up retouch had a media impact worth 5.6 million dollars (about 5.21 million euros), only in the first 12 hours after the show. As for “Savage x Fenty”, the singer’s clothing brand used by the dancers, the media impact exceeded 2.6 million dollars (2.42 million euros), advances the website specialist in fashion WWD.

Second most watched show

As far as audiences are concerned, Rihanna’s performance was, according to Fox data, the second most viewed performance in Super Bowl history. The Barbadian singer managed to hook 118.7 million people on television broadcasts and digital platforms. First place continues to belong to Katy Perry, who performed in 2015 and registered 118.5 million viewers and more than 120.7 million with the consolidation of the audience in streamings, and Lady Gaga closes the podium, with 117.5 million.