Cypher is a new Seattle startup co-founded by Vinay Narayan and Sachin Goyal. The company aims to help businesses of all sizes secure their infrastructure by democratizing information about cybersecurity products and connecting buyers and sellers through its platform. Narayan, the CEO of Cypher, believes that the cybersecurity industry is heavily influenced by marketing and sales tactics, making it difficult for companies to find affordable and effective security solutions. Cypher wants to level the playing field between larger companies with marketing budgets and smaller companies with limited resources.
Cypher has developed software that uses generative AI to understand a company’s cybersecurity needs. The platform then uses a recommendation algorithm to provide a list of providers who can help meet those needs. The company is currently bootstrapped and generates revenue by charging buyers premium subscription offerings, which allow them to access more data about sellers. Additionally, Cypher makes money from sellers who use the platform to connect with potential customers. With Narayan’s background in business strategy at Facebook and Google and Goyal’s experience in engineering at companies like Multiverse and FanDuel, Cypher is well-equipped to help businesses navigate the complex world of cybersecurity.
Narayan believes that the cybersecurity industry is often dominated by products that are heavily marketed, leaving cheaper yet equally effective tools harder to find. By offering a platform that simplifies the process of researching and purchasing cybersecurity products, Cypher aims to make it easier for businesses to secure their infrastructure. The company also wants to help buyers who may not have large marketing budgets and may struggle to compete with companies that can “pay to play” effectively. By connecting buyers and sellers through its platform, Cypher hopes to create a more level playing field for businesses of all sizes.
Cypher’s mission is to provide businesses with the tools they need to secure their infrastructure effectively and affordably. With a focus on leveraging generative AI to understand cybersecurity needs and a recommendation algorithm to match buyers with providers, Cypher is helping businesses navigate the complex world of cybersecurity. Through its premium subscription offerings for buyers and revenue sharing with sellers, Cypher is able to generate revenue and continue growing its platform. The combination of Narayan’s background in business strategy and Goyal’s experience in engineering positions Cypher as a promising player in the cybersecurity industry, helping businesses of all sizes protect their digital assets.
