Ben Affleck is running to the bank on Dunkin’! The 50-year-old actor turned his obsession with the brand into a lucrative multimillion-dollar deal.
A source tells ET that the actor-director signed a deal with Dunkin’ Donuts worth “over $10 million dollars.” In addition to the paycheck, Affleck’s partnership with the franchise includes a donation to his non-profit, the Eastern Congo Initiative.
As for his wife, Jennifer Lopez’s, cameo in Sunday’s Dunkin’ Super Bowl spot, the source tells ET that her “involvement in the commercial was a total surprise.”
“When she showed up to set, Ben told her to go through the drive-thru and film something,” says the source. “Dunkin’ loved the interaction and added it to the ad.”
The source adds that the 53-year-old star’s appearance in the commercial garnered her “just over a $1 million dollar paycheck.”
Decades before his seven-figure payday, Affleck also got a check from another doughnut shop. The Oscar winner once told ET that his first paycheck was for washing dishes at a doughnut shop in Boston.
“My very first paycheck I got — got a job as a dishwasher, in high school. Croissant du Jour, which is no longer in business in Boston. It was basically like a doughnut shop. They were trying to act cool,” Affleck told ET in 2003 of the gig. “A $130. Never forgot it.”
Affleck recently filmed the commercial for Dunkin’, which was founded in his home state of Massachusetts.
“Ben planned out the whole thing and wanted something like a hidden camera commercial,” the source tells ET. “As part of his deal with Dunkin’ he will film another commercial down the road.”
Source: ET Online